Updated Dec 2018
The beauty of working together is that everybody has their own ideas and perspectives. However, consistency is important if we want to build trust and affinity for our brand. If you’re reading this document, we’ve entrusted you with the Fullscript brand. As our brand evolves, so will our rules and tools.
The purpose of the Brand Guidelines are to give you a solid foundation for your work, but it won’t answer every question you’ll encounter. Stay creative and feel free to think out of the box. If you aren’t sure if your creation is on-brand, just ask!
Positioning & Marketing Questions
Shea, VP Marketing
VBI & Product Questions
Warren, Lead Designer
Social responsibility · Authenticity · Learning
“My top priority is helping my patients find wellness, and that takes time, but other responsibilities get in the way.”
If you can say it with fewer words, you should.
Say it out loud, as if in conversation.
Meaning can change very quickly without it!
You may want to use this new feature if you have multiple practitioners under one account and cannot currently reconcile your sales payout.
Use this feature to make payouts for multi-practitioner clinics a snap!
CMYK 53, 13, 92, 0
CMYK 77, 60, 47, 30
CMYK 84, 47, 3, 0
PMS Process Blue C
CMYK 68, 47, 32, 6
TPG 5415 C
CMYK 16, 7, 13, 0
CMYK 35, 16, 31, 0
CMYK 0, 45, 100, 0
CMYK 1, 79, 46, 0
CMYK 52, 82, 36, 16
CMYK 1, 1, 9, 0
8 WeightsUltra Light
We avoid 3D elements, textures, and gradients to keep things simple
We stick to fills instead of strokes, and use full color blocks for shading in place of gradients
The focal point should make use of colour, contrasting with light and subtle background elements
A capsule is a capsule – they all look the same. Instead of littering our content with endless capsules, we choose photos that signal the ingredient or condition.
If you need to show a clinic, add interest by including a candid shot of a real physician or patient (with consent). Stay away from stock photos with actors.
Not all photos are equal! Be mindful to choose photos that are not rights managed. It’s important that the photo can be used
commerically for free, without attribution.
Recommended Unsplash · Pixabay · Pexels · Burst · Pikwizard
We have a large collection of scene creators, such as these plants from 'The Scene Creator.'
Image seen right