Fullscript’s
Brand Guide

The beauty of working together is that everybody has their own ideas and perspectives. However, consistency is important if we want to build trust and affinity for our brand. The purpose of the Brand Guide is to give you a solid foundation for your work. If you’re reading this document, we’ve entrusted you with the Fullscript brand. As our brand evolves, so will our rules and tools. If you aren’t sure if your creation is on-brand, just ask!

Protecting our logo

Safe zones

This grid represents the minimum space required for separating the logo from competing elements.

Ensuring proper use of our logo is important to convey a professional, consistent, and trusted brand image.

Incorrect usage

  1. Do not apply non-approved colors
  2. Do not use the logo to create sub-brands
  3. Do not apply gradients or effects
  4. Do not alter the elements of the logo
  5. Do not distort the logo in any way
  6. Do not use the logo as an active graphic element
  1. Example of incorrect use of Fullscript logo
  2. Example of incorrect use of Fullscript logo
  3. Example of incorrect use of Fullscript logo
  4. Example of incorrect use of Fullscript logo
  5. Example of incorrect use of Fullscript logo
  6. Example of incorrect use of Fullscript logo

Colors

Accessibility

Our colors have been chosen to meet AA Level Web Content Accessibility Guidelines (WCAG) to ensure accessibility for all.

Note: The colour of the text and icon within the capsule shapes below represent the most effective and accessible colour combinations needed for text and for best displaying our logo. Use Coal 2 for text where possible to ensure clear accessibility compliance.

Greenery as text

Use the full positive logo on white or light backgrounds.
NOTE: Greenery on Core colors best represent our brand.

Greenery as a background

Use the full negative logo on Coal 2 or 3, Forest 1 or 2.
NOTE: Greenery on Core colors best represent our brand.

Color palette

Core palette

Our core palette represents our main corporate color palette.

Greenery is used primarily for our logo. It can be used graphically, so long as it isn’t used as text or with text reversed out of it. Though it carries our signature colour, it is NOT an accessible colour that can be used to display content.

Coal is the other color that makes up the positive version of our logo. It also provides maximum contrast for content when used for text or for graphics.

Expanded palette

These colors allow for greater variety. This more vibrant palette projects health and vibrancy. They can be used to support campaigns and to draw attention when used as icons, labels, and illustration.

Core palette

Greenery Fullscript leaf

#88B04B

White Fullscript leaf

#FFFFFFF

Coal 1Fullscript leaf

#2E3A47

Coal 2Fullscript leaf

#36485C

Coal 3Fullscript leaf

#58728C

Coal 4Fullscript leaf

#CAD6DF

Coal 5Fullscript leaf

#E4E9ED

Coal 6Fullscript

#F3F5F6

Forest 1Fullscript leaf

#1B533F

Forest 2Fullscript leaf

#1D7656

Forest 3Fullscript leaf

#B9D9A5

Forest 4Fullscript leaf

#E6F0DF

Forest 5Fullscript leaf

#F4F9F0

Expanded palette

Berry 1Fullscript leaf

#1E4D78

Berry 2Fullscript leaf

#3174A8

Berry 3Fullscript leaf

#A8D0E5

Berry 4Fullscript leaf

#EBF1F7

Berry 5Fullscript leaf

#F6F9FC

Zest 1Fullscript leaf

#903A06

Zest 2Fullscript leaf

#B4561D

Zest 3Fullscript leaf

#FCE7B1

Zest 4Fullscript leaf

#F5F3EA

Zest 5Fullscript leaf

#FBF9F3

Plum 1Fullscript leaf

#401256

Plum 2Fullscript leaf

#714C85

Plum 3Fullscript leaf

#CEBAD9

Plum 4Fullscript leaf

#EAE7EC

Plum 5Fullscript leaf

#F8F6F9

Cherry 1Fullscript leaf

#87092E

Cherry 2Fullscript leaf

#B91C3F

Cherry 3Fullscript leaf

#F0BDC8

Cherry 4Fullscript leaf

#F5EAED

Cherry 5Fullscript leaf

#FAF6F6

Typography

Marketing

We use Sofia Pro exclusively for all marketing materials. It features eight font weight options – giving us plenty of variety for drawing attention to keywords or bold statements.

Sofia Pro – Regular

AaBbCcDdEeFfGgHh
IiJjKkLlMmNnOoPp
QqRrSsTtUuVvWwXx
YyZz0123456789!@$

Corporate

We use Nunito Sans for all internal materials though the Google suite. It is a similar font to Sofia, and offers a similar variety of font weights, but it should not be used for external-facing marketing materials.

Nunito Sans

AaBbCcDdEeFfGgHh
IiJjKkLlMmNnOoPp
QqRrSsTtUuVvWwXx
YyZz0123456789!@$

Iconography

Our icon style is based on Font Awesome – an icon family that also reflects our basic visual language. Icons should be used to represent or punctuate a singular concept.

Both illustrations and icons are line-based – making them simple, sophisticated, and clear. Using the expanded color palette can help icons stand-out.

Access our icon library in our Design Resources drive. *Internal access only

Resources

Downloads

Fonts (internal use only)

Sofia Pro.zip Nunito Sans.zip

Email signature

Fill out any applicable fields in the form below. Then, highlight your preview signature and copy and paste it into your Fullscript email settings (in Gmail).

Fullscript Logo
Patty Pill
Team Mascot
Pronouns: they/their
1.555.555.5555
Fullscript