Updated Oct 2019
The beauty of working together is that everybody has their own ideas and perspectives. However, if we want to build something amazing together we have to agree on a solid foundation.
The purpose of brand identity is to give you a solid foundation for your work, but it won’t solve every design question you’ll encounter. Stay creative and feel free to think out of the box. If you aren’t sure if your creation is on-brand, just ask!
CMYK 53, 13, 92, 0
CMYK 77, 60, 47, 30
CMYK 84, 47, 3, 0
PMS Process Blue C
CMYK 68, 47, 32, 6
TPG 5415 C
CMYK 16, 7, 13, 0
CMYK 35, 16, 31, 0
CMYK 0, 45, 100, 0
CMYK 1, 79, 46, 0
CMYK 52, 82, 36, 16
CMYK 1, 1, 9, 0
8 WeightsUltra Light
A capsule is a capsule – they all look the same. Instead of littering our content with endless capsules, we choose photos that signal the ingredient or condition.
If you need to show a clinic, add interest by including a candid shot of a real physician or patient (with consent). Stay away from stock photos with actors.
Not all photos are equal! Be mindful to choose photos that are not rights managed. It’s important that the photo can be used
commerically for free, without attribution.
Recommended Unsplash · Pixabay · Pexels · Burst · Pikwizard
We have a large collection of scene creators, such as these plants from 'The Scene Creator.'
Image seen right
OUR LEAF PICTOGRAM FOLLOWS THE SAME RULES
We love communicating on a personal level. This is the core of who we are and what we do.
We’re your friends. We exist to help you manage your patients as easily as possible.
We hate jargon. Our vocabulary is clear and effortless, no pre requisite reading required.